Your style,
your essence.
Feminine, affordable pieces that make you feel like you. New tops & cozy fall layers from $15 in sizes S · M · L.
A day shopping with me
Hi, I’m Yoana! I hand-pick every piece in the store myself. Come along as I choose the new arrivals for you.
Come shopping with me →
New arrivals
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Burgundy Polka Dot Satin Two-Piece Set for Women – Lace Trim Cami and Midi Skirt to Pinterest (opens in a new window)
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Brown Polka Dot Satin Two-Piece Set for Women – Lace Trim Cami and Midi Skirt to Pinterest (opens in a new window)
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Burgundy Tiered Ruffle Mini Dress for Women – Long Puff Sleeve Smocked Waist to Pinterest (opens in a new window)
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Burgundy Teddy Bear Sweater for Women – Oversized Crew Neck Knit Pullover to Pinterest (opens in a new window)
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Brown Teddy Bear Sweater Vest for Women – Short Sleeve Knit Top to Pinterest (opens in a new window)
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Boutique style, everyday prices
New pieces every week
Small, hand-picked drops of tops, sets and dresses, so your look feels fresh and unique.
Styles from $15
Look put-together without spending a fortune. Sizes S · M · L in every style.
Free shipping in the USA
Secure checkout with card, PayPal, Afterpay or Klarna, packed with care and sent to your door.
Prefer to try it on? A small selection of our pieces is available at Serendipity, a local boutique that supports small businesses in DFW. We also pop up at markets around town.
“It’s me is more than fashion — it’s about feeling confident, beautiful and true to yourself, without spending a fortune.”
Be the first to see new arrivals
Follow us for weekly drops, market dates and exclusive offers.